A project that looks to the future



Pininfarina debuts in Colombia with the announcement of a partnership with the leading home appliances company Haceb. The purpose of the collaboration was to create a new line of hobs and ovens to bring the kitchen to the highest level of modernity and elegance.


Innovative materials and technologies

The Haceb by Pininfarina Collection is intended to create a line of home appliances able to fit in the most sophisticated residential environments. Pininfarina in fact has been working for years in the residential sector creating stunning interiors, which combine the key elements of Pininfarina identity: elegance, exclusivity and a high stylistic coherence. Overall the Pininfarina vision is to integrate harmoniously all the components, from the home appliances to the kitchens, from the furniture to the definition of interiors up to the design of the complete architecture of the projects.

A strong partner for a growing market



We are proud to introduce ourselves to Colombia alongside Haceb, a solid partner, renown for the quality of the products. Latin America understands and appreciates Pininfarina design as demonstrated by our increasing presence in the area.

Paolo Pininfarina, Chairman of  Pininfarina Group

The direct presence in the market will allow us to better understand and satisfy the needs and dreams of our American partners. Particularly Colombia, with its modern vision and brilliant economy, is a market growing a great interest for high-level design.. “The mission of our new Miami office is to become the reference point for those forward looking companies in the region, that strategically invest in design to gain competitive advantage in their respective markets.

Matteo De Lise, Managing Director of Pininfarina of America



Pininfarina Extra
Cambiano (Turin)






Industrial design